In 2012, Picun was founded with a vision to revolutionize the audio experience. From the very beginning, our mission has been to deliver high-quality sound and innovative design, setting the foundation for a brand that would soon become synonymous with excellence in the world of headphones.

In 2014, we established our own R&D team and factory, giving us full control over innovation and product quality, and allowing us to lead the way in audio technology.

In 2015, we reached a major milestone with the development of our first wireless over-ear headphones. This groundbreaking product marked a shift towards greater convenience and freedom for our users, offering high-quality sound without the constraints of wires.

In 2016, we took a significant step in our growth by expanding into international markets. This marked the beginning of our global journey, as we introduced our products to new audiences around the world.

In 2018, we entered the competitive gaming audio market with the launch of the Kofire series. Tailored for gamers, the Kofire headphones offered powerful sound, enhanced noise isolation, and long-lasting comfort, making them the perfect companion for immersive gameplay.

In 2019, we made a groundbreaking advancement in noise-canceling technology, delivering an even more immersive listening experience. Our new and improved noise-canceling headphones provided superior sound clarity, eliminating unwanted noise and allowing users to fully immerse themselves in music, gaming, or any audio experience, like never before.

In 2020, we entered the children’s headphone market, focusing on safety, comfort, and eco-friendliness. Our headphones were designed with young listeners in mind, offering a safe volume limit, soft ear cushions, and sustainable materials, providing a worry-free listening experience for both parents and kids.

In 2021, we refreshed our logo to reflect our growth and innovation. The new design marks a bold step forward, representing our commitment to quality and modern audio experiences.

In 2022, we celebrated our 10th anniversary with a major technological breakthrough: the introduction of head tracking technology. This innovation elevated the audio experience, providing users with a more immersive and dynamic listening experience.

In 2024, Picun made a breakthrough in bone conduction technology, enhancing open-ear comfort while delivering clearer, more dynamic sound—marking a new chapter in safe, high-performance audio.